A dashboard has been created for you to easily see the amount and type of traffic your website is driving. Below is an explanation of each of the metrics, provided in your monthly analytics:
Visits: The number of visits to your website.
Unique Visitors: How many distinct users visited your site.
Pageviews: The number of your website's pages that people viewed.
Pages/Visit: The number of pages that users saw per visit.
Avg. Visit Duration: The amount of time a visitor is on your site per visit.
Bounce Rate: The percentage of users that visit only one page before leaving your website.
Visit & Pages/Visit by City: The cities visiting your site most frequently and the average number of pages that each cities see per visit.
Visits by Traffic Type: How users are finding your website - whether from direct searches, organic searches, referral searches or paid searches.
Direct Searches: When a user visits your site by directly typing the URL into the address bar.
Organic Searches: When a user finds your site by typing various queries in a search bar (such as Google).
Referral Searches: When a user gets directed to your website from another website (typically through links).
Paid Searches: When a user finds your website by clicking on a Pay-Per-Click ad.
Visits and Pageviews by Mobile: Whether a user found you through a mobile or tablet device and shows which pages they viewed on each device.
Pageviews and Unique Pageviews by Page: The most highly visited pages from your website.